:: British Standard Approved ::    

Kerrang! No.94, May 1985
by Mark Putterford


When was the last time a rock album offered you - yes, YOU, dear reader - a challenge?

In today's disposable rock world, it makes a pleasant change to come across a band which makes you think. Demon do just that.

With 'British Standard Approved', Demon are cementing their stand as an album band. Yes, it IS another concept album, but this time the message isn't so emphatic, the imagery so shattering and the emotions so distinct. On the face of it, it would seem to be drawing a sad, patriotic parallel between the 'great' ship Titanic and the sinking of the British Empire. But the fact that the illustrated ship on the sleeve bears no name is symbolic that this is a profound project open to individual interpretation and personal parallels.

Almost as sad as guitarist Mal Spooner's death seven days after completing this album (as reported recently in Mayhem) was the fact that his writing partnership with singer Dave Hill was just developing the potency of Roger Waters, and in many ways this could well be a Floyd album.

'Wonderland' is the only instantly catchy song on show, but while the rest of the material needs time to grow on you, it does get through in the end. There's no weak link in the web of intrigue.

–  ' British Standard Approved ' updated 2006-02-14  –